![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_TYAW1KRA76-TrpVJR2omf55tXZC7BHaoX3TpaOefObwBxfuUckz6A_jBU8ry9jX1pLRH_q7Ae6mWpJu2uzjO_TqyGGF376milOszR8gy_APe2n7iO12etirmuBTaz0dFm0hcHAdYshUC/s320/greimas.jpg)
At the time reading a review of The EGO Tunnel by Thomas Metzinger in the New Scientist, and had just read the words "... the forgettable concept of the ego tunnel...". I first read it as "...unforgettable.." and this led to some musings:
- Perhaps unforgettable is an unmarked term and forgettable the marked term? And that was why I 'naturally' read unforgettable? I don't know. Things are probably forgettable by default, making forgettable unmarked?
- What about 'memorable'? Can I put memorable, forgettable and unforgettable on a square:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxiZARwFC1inGlWrOx4lD6UL2TSTfKcv6i9u7KN9r3-CVgmHnixQrbcCk8QcJMSjey6EgDB0YzVN8cGiD1gk8Bv-tOKuddSvwdlbYPBVPVkDVJKKRiRpV5YQgv2y5YlpnYG5XOFXRO0_cv/s320/greimas+-+memorable.jpg)
Actually I'm not convinced. I don't see why 'unforgettable' could be described as 'non-assertion'. I think 'unforgettable' and 'memorable' are synonyms. or maybe I've got 'memorable' and 'unforgettable' the wrong way around. 'Unforgettable' is stronger than 'memorable'.
Or, have I completely misunderstood these concepts...
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