Via a recent Monbiot blog post (http://www.guardian.co.uk/environment/georgemonbiot/2011/feb/23/need-to-protect-internet-from-astroturfing). An aspect of cyberwar, I guess. "On the internet, nobody knows you're a dog" - or a managed persona. Remember that, when reading stuff online.
Amplify’d from www.fbo.gov
Persona Management Software.Solicitation Number: RTB220610Agency: Department of the Air Force
Office: Air Mobility Command
Location: 6th Contracting Squadron
0001- Online Persona Management Service. 50 User Licenses, 10 Personas per user.Read more at www.fbo.gov
Software will allow 10 personas per user, replete with background , history, supporting details, and cyber presences that are technically, culturally and geographacilly consistent. Individual applications will enable an operator to exercise a number of different online persons from the same workstation and without fear of being discovered by sophisticated adversaries. Personas must be able to appear to originate in nearly any part of the world and can interact through conventional online services and social media platforms. The service includes a user friendly application environment to maximize the user's situational awareness by displaying real-time local information.
See this Amp at http://amplify.com/u/brqhj
EDIT: I posted this here by mistake - forgot to untick the 'blogger' box on the Amplify website - but it is an information story of sorts, so I'll leave it here. I'm pleased to see that Amplify have improved the formatting of posts on blogger.