Spirits of Place. An information-theoretic account of terroir and typicity.I'm not sure how seriously we are supposed to take it, or how tic (tongue in cheek) it is. My initial reaction was to look for '1st April' somewhere, but on reflection it is entirely in the line with what I was doing with art previously, and that was entirely serious.
The author explores the idea of a communication channel, communicating the terroir to the drinker. He models it by the iconic diagram from Shannon's classic paper, with the information source as the terroir, and the drinker as the destination.
You can't help but think about Marshall McLuhan's phrase "the medium is the message' in this context!
I'm sure my layers and trapeziums could be used to make this model work better.